Shadow Plays: Virtual Realities in an Analog World

Chapter 4, Note 79

“Digitality was once associated with the virtual but is becoming increasingly physical. For Benjamin the aura is intrinsic to, and emanating from, the object; in reality the aura is projected onto the object by the viewer and is the product of our own perception of value, our beliefs and prejudices. When these change, the aura can relocate.” Lowe, “Introduction,” 17–18.

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