Shadow Plays: Virtual Realities in an Analog World

Chapter 4, Note 104

Brian Markovitz, again: “Despite Factum Arte’s impassioned call to save Seti I’s tomb from past injustices of colonial plunder, the facsimile is nevertheless made over in Basel as cultural capital whose caché is heightened by the level of social interaction it affords. You can step into the tomb, post a few images of it on Instagram, and feel good knowing that the original is protected by the experts. It is a subtle reworking of the same narrative that drives many archaeological projects today.” (The Aura in the Age of Digital Materiality, 272).

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