Shadow Plays: Virtual Realities in an Analog World

Chapter 4, Note 103

Walter Benjamin gave the phantasmagoria a key theoretical position in his reconnaissance of capitalist-bourgeois culture which “reaches its most brilliant display in the Universal Exposition of 1867.” “World exhibitions glorify the exchange value of the commodity. They create a framework in which its use value recedes into the background. They open a phantasmagoria which a person enters in order to be distracted.” See Walter Benjamin, “Paris, The Capital of the Nineteenth-Century, Exposé of 1935, III. Grandville, or the World Exhibitions,” The Arcade Project, trans. Howard Eiland and Kevin McLaughlin (Cambridge-London: Harvard University Press, 1999), 7–8.

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